Quasi in concomitanza con la presentazione ufficiale della nuova Red Bull 2023 di Formula 1, della quale oggi abbiamo di fatto visto la sola livrea aggiornata, Electronic Arts ha annunciato di aver siglato un accordo di collaborazione con Max Verstappen. Il campione del mondo olandese "collaborerà con il famoso brand EA Sports per la creazione di contenuti facenti parte del brand stesso", come ad esempio il titolo con licenza ufficiale F1. EA Sports sarà presente anche sul casco di Max come sponsor, come potete vedere dalla foto. Qui di seguito il comunicato stampa completo.
Two-Time Reigning Formula 1® World Champion to Feature Across EA SPORTS Portfolio
EA SPORTS Brand Added to Verstappen’s 2023 Season Race Helmet
Electronic Arts Inc. today announced that EA SPORTS™, a leader in interactive sports entertainment, has signed a partnership with back-to-back Formula 1® World Champion Max Verstappen. The agreement will see the Oracle Red Bull Racing driver collaborate with the brand to create content across the EA SPORTS portfolio. The deal also includes sponsorship with Verstappen for the 2023 season, with EA SPORTS branding featuring on the chin of his race helmet.
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life,” said Max Verstappen. “EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
Over the past two seasons, Max Verstappen has become one of the biggest names in the sport. Having won his first FIA Formula One World Championship™ on the final race of the 2021 season, Max dominated last year, taking the title at the FORMULA 1 HONDA JAPANESE GRAND PRIX 2022 with four races to spare.