La SCi Games è davvero convinta della qualità simulativa del suo prossimo ed atteso Richard Burns Rally, tanto che ha deciso di sponsorizzare una intera tappa del Pirelli International Rally:
SCI Games is sponsoring a stage of the forthcoming Pirelli International Rally at Gateshead on Saturday 24th April 2004. One of the stages will now be called the “Richard Burns Rally Game Stage†for the duration of the event.
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The sponsorship deal consists of a number of marketing opportunities including; branding at TV points, the start line and at the Pirelli Rally Party, full colour A4 page in programme, game press release in press packs, featured on television advertising and real rally car simulator showing the game. The event will also be used as a launch pad to provide an early viewing of the Richard Burns Rally game to selected journalists from across Europe and the UK and rally enthusiasts at the event.
Kerrie Flaus, Product Manager said; “This event is perfect for our game, Gateshead is one of our featured rallies and the best way to convince people that we are releasing the most realistic rally game ever is to show them just how accurate it is and the Pirelli International Rally is the perfect place for this.â€
