Codemasters e Motorsport Network: nuova partnership per l'esport

E' stato appena annunciato un nuovo accordo di collaborazione fra la Codemasters ed il Motorsport Network, marchio che racchiude in sè varie realtà in ambito motorsport reale, come Autosport e Motorsport.com. La partnership commerciale mira essenzialmente a sviluppare insieme e con numeri elevati tutto il comparto racing della software house inglese, puntando ovviamente sul esport, ovvero i giochi elettronici competitivi, in questo caso applicati al racing gaming.

Il primo titolo Codemasters a sfruttare questa nuova collaborazione sarà naturalmente il nuovo DiRT Rally 2.0, sul quale entrambe i partners puntano moltissimo. Vi ricordiamo che il Motorsport Network è già partner della Le Mans Esport Series e della eNascar Heat Pro League.

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Codemasters (AIM:CDM), the award-winning game developer of high-quality racing games including DiRT, GRID, ONRUSH and F1®, has closed a new agreement with Motorsport Network. The partnership will supercharge the esports programmes of some of Codemasters' key owned-IP titles, attracting mass participation through a global partnership with the motorsport & automotive powerhouse.

The partnership, which fuses the best racing games with the biggest motorsport audience, will kick off with the eagerly anticipated launch of the critically acclaimed DiRT Rally 2.0 that comes to market on February 26th - with consumers purchasing the Deluxe Edition benefitting from early access on February 22nd.

DiRT Rally 2.0 will be the starting point for an enduring joint venture to create, promote and manage an esports programme across Codemasters' future owned-IP racing games portfolio.

Frank Sagnier, Codemasters' CEO said, "We are delighted to announce our partnership with Motorsport Network - a company that not only shares our love of motor racing, but has great expertise and an enormous consumer reach. The combination of our passionate communities, Codemasters' great games and Motorsport Network's impressive range of operations should make the next few years of esports very exciting."

James Allen, President, Motorsport Network said, "Codemasters is a trailblazing publisher that, by common consent, has defined racing games. Through this formidable alliance, we plan to put Codemasters' iconic titles at the heart of a new, global esports programme that we can deliver to the very heartland of motor racing's fan networks."