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eSports: World Fastest Gamer by McLaren


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A quanto pare un nuovo evento eSports dedicato al racing games si affaccia sulla scena: la McLaren ha infatti lanciato la comunicazione riguardante il suo nuovo World Fastest Gamer, un torneo che vedrà la partecipazione di utenti PC, console e persino mobile, dedicato ovviamente al marchio inglese, con l'obiettivo di arrivare a gareggiare addirittura presso la sede principale della stessa McLaren. Logitech G (per i volanti) e Sparco Gaming (postazioni Evolve) sono partner dell'iniziativa che, per adesso, viene illustrata unicamente tramite un paio di filmati.

Simulator driver for McLaren... a gamer's dream job?

Introducing World's Fastest Gamer, in partnership with Logitech G. The hunt for the champion of champions to win the greatest job in esports.


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Dopo i video promozionali pubblicati ieri, la McLaren chiarisce con un lungo comunicato stampa (disponibile qui sotto) tutti i dettagli del suo torneo denominato Worlds Fastest Gamer. Il premio finale per il fortunato simdriver è un contratto di un anno con la McLaren come pilota del simulatore professionale F1. I finalisti, che si giocheranno il posto in un evento live proprio nella sede McLaren, saranno in tutto 10, 6 scelti direttamente da una giuria di esperti e gli altri 4 selezionati invece per le loro prestazioni.

Non mancano a dire il vero le perplessità: per quale motivo ben 6 piloti devono essere "chiamati" in via diretta ? Il software utilizzato sarà multipiattaforma, persino mobile, cosa che fa pensare ad un "giochino" creato ad hoc proprio per l'evento specifico, ma se cosi fosse che valenza può avere a livello simulativo ? E nella finale dal vivo, nella quale saranno utilizzati i volanti Logitech e le postazioni Evolve di Sparco, quale sarà il software scelto, presumendo che dovrà avere un multiplayer funzionale ? Speriamo che non si tratti di un altro evento unicamente promozionale, che ripete gli errori già visti nella Vegas eRace...


Your chance to win the greatest job in esports

McLaren has become the first Formula 1 team to enter the esports arena, announcing World’s Fastest Gamer – the world’s most intense and demanding competition for virtual racers. It’s a contest that will see the winner offered the best job in esports – a role with the Formula 1 team as one of its official simulator drivers.

World’s Fastest Gamer is a collaboration between global sports and technology brand McLaren, founding partner Logitech G, a global leader in gaming gear and the founder of virtual motorsport’s famous GT Academy, Darren Cox. McLaren welcomes two further partners for launch, sports media platform GIVEMESPORT and esport racing innovator Sparco.

The format pits the best gamers in the world across multiple racing platforms as they battle each other to discover the ultimate ‘champion of champions’.

The winner will be offered a one-year contract with McLaren to work in an official capacity as a simulator driver. They will work with engineers at the McLaren Technology Centre and at grand prix circuits across the world to develop and improve the machinery driven in the real world by the team’s drivers, Fernando Alonso and Stoffel Vandoorne.

Billed as ‘the best job in esports’, the battle to find McLaren’s newest recruit will be viewable at every stage via a dedicated YouTube channel and McLaren’s social media channels. Six international finalists will be hand-picked by experts in both gaming and Formula 1 to join this year’s competition. A further four finalists will be selected from qualifying events online during summer 2017.

The grand finale, held at the McLaren Technology Centre in the autumn, will put all 10 hopefuls through one of the most rigorous job interviews in the world. Not only will they race against each other across a variety of different gaming titles on different platforms, they will also need to demonstrate their engineering know-how, ability to work as part of a team, and display the mental and physical strengths required for such a unique position.

McLaren Technology Group Executive Director Zak Brown said:

“This is a hugely exciting opportunity – not only within the gaming industry, but for everyone at McLaren and motorsport in general. We’ve long witnessed the growth of online sports gaming, and, right now, the parallels between the real and the virtual worlds have never been closer.

“This is absolutely the right time to be creating such a unique and exciting proposition; one that connects the worlds of racing and gaming in a way that’s never been explored before.

“I’m particularly proud that McLaren, alongside our partners Logitech, Sparco and GIVEMESPORT, have staked a claim as the very first sports and technology brand to venture into the diverse and fast-growing world of esports.

“World’s Fastest Gamer really aims to democratise the process of finding the best virtual racer out there. The contest isn’t limited to one platform or one game; we’re very keen not to restrict access or entry for people, but rather welcome the worldwide gaming community, whether that’s on mobile or on high-end simulator platforms.

“And the winner will genuinely be a key part of our team at McLaren. This is for real: we absolutely require additional support across our two simulator platforms, so the competition and the selection process will be rigorous, ruthless and compelling to watch.”

Ujesh Desai, Vice President and General Manager, Logitech G commented:

"Logitech G has been in the esports world since the early days, and we’re happy to now work with McLaren to lead the next mainstream esport obsession! Joining McLaren as a founding partner of the World’s Fastest Gamer brings together our combined expertise on one virtual platform.

“Logitech G Driving Force racing wheels are engineered for extreme performance and are designed to win; we’re proud to be able to provide them for these exciting events.

“Logitech G and McLaren share an obsession for speed, cutting-edge technology and the passion of millions of fans. We can't wait to see what the future will bring."

Darren Cox, IDEAS+CARS Chief Maverick Officer, added:

“Gaming and esports are growing at an astonishing rate. The football industry has recognised this, with the result that activity has exploded between the real world and the virtual world in the last 18 months. Now, World’s Fastest Gamer will provide the focus for motorsport to talk directly to the huge numbers of passionate and dedicated gamers racing online – engaging and immersing them in the real world of racing.

“In McLaren and Logitech G, we have the perfect partner with whom to deliver this project: their constant focus on technical innovation and their authoritative position within motorsport’s digital communication sphere are the obvious major benefits. However, to align with a global sports and technology brand that is renowned for producing some of the world’s greatest Formula 1 cars, road cars, and that now applies insights from both to improve lives through its technology arm, gives us the opportunity to involve and integrate gamers from across a whole range of gaming platforms and racing interests.

“Motorsport will invest heavily in esports in the coming months and years, and World’s Fastest Gamer is at the very forefront of that movement.”

Where the real world meets the virtual world…

With teams, leagues and players from the world of sport investing heavily in esports – from Paris Saint-Germain and Manchester City, to West Ham United and the Philadelphia 76ers – virtual/reality collaborations are a fast-growing trend.

In the US, esports are already catching up with baseball and ice hockey. A recent US report found that 76% of esports enthusiasts now prefer the gaming equivalent to watching their favourite sports on TV.

esport is now one of the biggest sports in the world, with revenues now overtaking those of Hollywood. Global gaming is worth $100 billion, with year-on-year growth of almost 10%, and the esports global audience has already reached 300 million.

As viewership of motorsport is adjusting to new digital trends, and leading brands start to invest heavily in gaming instead of traditional sports sponsorship, the message for the sports industry is apparent: virtual sport offers a compelling way forward.

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Dopo il primo annuncio e trailer di lancio, la McLaren ufficializza la prima tappa del suo evento World Fastest Gamer, torneo eSport che mette in palio un contratto di un anno come pilota tester per il simulatore professionale F1 della casa inglese. La prima gara si svolgerà a Silverstone in luglio, subito dopo il Gran Premio di Formula 1. La notizia forse più interessante è però che il software utilizzato sarà rFactor 2.

McLaren’s World’s Fastest Gamer esports competition will kick off the first of four official qualifying events in conjunction with the Silverstone Circuit this July. World’s Fastest Gamer will pit 10 virtual racers (six pre-selected by a panel of experts, and four chosen via online championships) in a fierce competition that will see the winner awarded the role of McLaren simulator driver for one year.

The first qualifying heat will be conducted using the RFactor 2 platform across a four-week period following the British Grand Prix, held at Silverstone, on July 16. The top 20 drivers will race each weekend, with points counting towards the Silverstone championship. The eventual winner will be given a place in the finale.

“Silverstone is a venue that’s synonymous with motorsport and is a great place to kick off our virtual racing contest," explained McLaren Technology Group Executive Director Zak Brown. "We’re looking forward to working together with Silverstone to help bring a new and younger audience into the motorsport world.”

Three further official qualifying events will take place ahead of the grand finale, which will be held across several days at the McLaren Technology Centre. These three events will be conducted on mobile and console platforms. Further information about how to enter the qualifying event is to follow...

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SPARCO® si unisce a McLaren nella “World’s Faster Gamer Competition”.

Un nuovo capitolo dopo oltre 20 anni insieme.     

Volpiano (TO) – Non solo in pista. Non solo macchine. SPARCO® e McLaren, dopo oltre 20 anni di collaborazione, di nuovo insieme per scrivere un altro capitolo nella storia del motorsport. I brand di Volpiano e Woking stanno per vivere uno dei periodi più intensi della propria storia in comune. Mentre a Monte Carlo SPARCO® sarà nell’abitacolo della MCL32 con Stoffel Vandorne e Janson Button nel Gran Premio di Monaco di Formula1, dall’altra parte dell’oceano Fernando Alonso porterà la tuta SPARCO® sulla Dallara McLaren – Honda – Andretti nella leggendaria 500 miglia di Indianapolis. Ma fuori dai circuiti, siano essi ovali, stradali o cittadini, SPARCO® e McLaren saranno insieme nella “World’s Faster Gamer Competition”, la competizione per piloti virtuali più intensa ed impegnativa al mondo. Un’opportunità unica per SPARCO®  dopo l’ingresso nel mondo degli eSports e Sim Racing con il lancio della linea SPARCO® Gaming. Al “Campione dei Campioni”, ovvero il vincitore del “World’s Faster Gamer Competition”, verrà offerto un contratto di un anno in McLaren come pilota ufficiale al simulatore. 

Nel passato i campioni delle 4 ruote nascevano e si allenavano sul kart, oggi molta esperienza si acquisisce utilizzando i simulatori di guida” Ha detto Claudio Pastoris, CEO SPARCO®. “Le tecnologie stanno evolvendo molto velocemente e dobbiamo rimanere al passo con i tempi. Gli eSports non possono essere considerati solo video games, ma stanno diventando sempre di più dei veri e propri sport competitivi, considerati tali soprattutto nelle società moderne. I concorsi online, i campionati e i tornei raccolgono squadre "professioniste", giocatori professionisti e "dilettanti" la cui esperienza, come per i piloti professionisti, è costituita da molte ore di formazione per raggiungere i massimi livelli di prestazioni. Gli 'eSports, come le corse automobilistiche, sono anche una disciplina che richiedono un'esperienza approfondita delle attrezzature e SPARCO® è orgogliosa di avere l'opportunità di sostenere McLaren in questo ultimo sorprendente progetto come partner fondatore.

La nostra partnership con McLaren ha radici molto profonde, piantate già nel lontano 1996. Per noi è un onore l’essere stati invitati a bordo per iniziare questo nuovo capitolo. Crediamo che gli eSports siano parte del motorsport del futuro e siamo fiduciosi nel fatto che la nostra esperienza nel campo dell’innovazione e nello sviluppo dei sedili possa contribuire a rendere questo progetto, un progetto di successo. Questa nuova sfida arriva in un periodo molto importante per SPARCO® che, quest’anno, festeggia i suoi primi 40 anni. Ci piace pensare che, in questo lungo periodo di tempo, siamo riusciti ad acquisire abbastanza esperienza per poter avere successo anche in questo nuovo mondo della realtà digitale”.

Il Direttore Esecutivo di McLaren Technology Group, Zak Brown, ha così commentato: “Proprio come McLaren, SPARCO® è un brand che punta fortemente sull’innovazione e sullo sviluppo delle nuove tecnologie. Ha trasferito alcuni dei suoi prodotti da corsa, che sono tra i migliori al mondo, al servizio dei giocatori da “casa”, aprendo un nuovo capitolo nella propria storia societaria. Credo che sia quasi naturale che SPARCO®, così come McLaren, sia uno dei primi marchi del motorsport ad entrare nel mondo degli eSports e, sono convinto che diventeranno leader di mercato in questo settore, proprio come lo sono nel motorsport”.

Fernando Alonso.jpg

Norris on Sparco Evolve.jpg

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La McLaren, tramite il sito ufficiale, annuncia la prima tappa del suo World Fastest Gamer, torneo simracing eSport che si disputa con diversi software e piattaforme. La prima tappa prende il via dal 1 agosto, sulla pista di Silverstone di rFactor 2.

Registration details revealed

As interest in World’s Fastest Gamer – our virtual racing series – hots up, we’re ready to announce details of the second of four official qualifying rounds. This series of qualifying races is open to the public, and will select four of the 10 greatest racers in esports – the remaining six being chosen by a specialist panel.


Title: rFactor 2
Platform: PC

Last month, we made our first announcement about one of the qualifying rounds, the Silverstone esports Championship, an rFactor 2 series, presented in association with our friends at Silverstone. The rFactor 2 series takes in classic grand prix circuits, with the emphasis on the roots of the sport in Europe. Competitors will race in a soon-to-be-unveiled race specification McLaren GT car. 

Registration opens: August 1
Register at: www.studio-397.com

Qualifying opens: August 2

Before each race weekend, time trials will be open to all registered drivers. The fastest 20 in week one will progress to qualifying sessions that will be part of a live esport broadcast hosted from Silverstone – another first for the British F1 circuit. 

  Round 1  August 13 Silverstone GP
  Round 2 August 20 Zandvoort
  Round 3 August 27 Silverstone International
  Round 4 September 3  Silverstone National

Each race event will feature a ‘Super Pole’ one-lap shoot-out for the top five qualifiers, followed by a 30-minute race. The driver with the most points at the end of the season will qualifying for the WFG finale at MTC in September and be crowned Silverstone’s esport champion. 

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7 tips to turn you from World’s Fastest Gamer contestant to McLaren sim driver

Michael Collier
Head of Human Performance, McLaren Applied Technologies

McLaren’s World’s Fastest Gamer esports competition will see its eventual winner become an official McLaren simulator driver. It’s a unique opportunity for any racer, or non-racer, to begin to experience what it feels like to be a Formula 1 driver.

After working with former F1 World Champion, Jenson Button for almost a decade, I know the importance of the simulator to the team. It helps the engineers set the car up to suit a particular track, informs race strategy, and prepares the driver for the mental and physical challenge of driving the real car.

As the Head of Human Performance at McLaren Applied Technologies, the advanced technology, innovation and design company, I wanted to give you an insight into how you would feel if you drove our simulator, and what the engineers will be expecting from you. 

So, here’s a few things to think about.

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